Syphilis in Women Public Health Detailing Campaign
In 2018, a major west coast the health department engaged OnCall EOS to assist with an educational outreach campaign for syphilis and congenital syphilis (CS). They sought to employ public health detailing methods to address the unprecedented rise in the number of syphilis and congenital syphilis cases in their county. Since public health detailing builds on the successful techniques used by medical industry representatives (such as pharmaceutical representatives) to gain access to health care providers, the health department felt that a field team would be provide a much-needed addition to their initiative by providing an opportunity to engage in brief encounters and tutorials with providers and enable them to advance key campaign messages and offer support.
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